Branding
Logofolio
Urban Nexus
Packaging
TechSavy
About
TechSavy is a dynamic technological company with a bold vision to drive global innovation and transform industries through cutting-edge technology. Founded by a group of tech enthusiasts and entrepreneurs, TechSavy is committed to developing advanced solutions that empower businesses and individuals alike, making technology more accessible, efficient, and impactful.
The design
My design for TechSavy is to position the firm as a leader in the tech industry with a modern, professional, and distinctive visual identity. The primary focus is the sublogo which will ensure that the Techsavy app stands out in a crowded marketplace, creating a visual identity anchor. By choosing well contrasting colours and suitable typography, the new branding reflects Techsavy’s cutting-edge approach and appeal to its target audience. The goal was to make the brand name TechSavy stand out with a futuristic yet approachable style. The process of designing the sublogo involved multiple rounds of trial and error. I explored various shapes, sizes, and configurations when designing the sublogo, aiming to create a symbol that complements the typography while being versatile enough to use across different platforms.