Branding
Logofolio
Urban Nexus
Packaging
The Whisked Path
About
The Whisked Path is a charming dessert shop that offers a delightful escape into a world of sweet indulgence. Known for its artisanal desserts and fun inviting atmosphere, The Whisked Path has become a favorite destination for dessert lovers who appreciate quality, creativity, and a touch of happiness in every bite.
The design
The Whisked Path is a blend of playful design, vibrant dessert-inspired colors, and charming illustrated typography that represent the shop's delightful offerings. By focusing on these elements, I have created a cohesive and inviting visual identity that attracts customers and enhances brand recognition both in-store and on merchandise. Using the Pen Tool in Illustrator, I created a series of three simple illustrations that complement the typography. The typography needed to be approachable and easy to read, while also standing out with a unique character that reflects the shop’s creative desserts.