Branding
Logofolio
Urban Nexus
Packaging
Urban Nexus
About
Urban nexus is an architecture firm which is driven by a mission to shape the future of cities by designing buildings and public spaces that are not only visually striking but also deeply integrated into the urban fabric. The firm focuses on projects that range from residential and commercial developments to large-scale urban planning initiatives.
The design
With the branding of Urban Nexus my aim was to create a modern, cohesive visual identity that reflects the firm’s commitment to contemporary urban architecture. The logo, is the cornerstone of this identity, which is easily adaptable to various media. The aspect of my design that I particularly like is the logo. Created in Adobe Illustrator, the curved lines and interconnected elements, representent the interconnectedness of urban spaces. The sans serif typography is professional and easily readable, ensuring it communicates effectively. For improvement, particularly for the business cards, I could have integrating a cohesive design pattern that extends across all media, creating a unified brand experience.